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BRANDING

Corporate Branding and Visual Identity.
Brand changes can happen for a number of reasons:

1. You're braking away from your past and creating a bright new future for your business.
2. Your business has already changed and you brand no longer portrays a vision that reflects the business.
3. Your business has merged with another and neither individual name conveys the full synergy and potential of the combined entity.
4. Changes in your envirinment are making your current name of logo sound old and dated.
5. Old brand associations are preventing your customers from appreciating your new innovations.
6. An event or tragedy has left your name with negative associations.
7. Your business needs to connect to new customers.
   

If any of these apply to you, and there are many more, then it is time to take your business forward and consider branding or rebranding your business. As with our web strategy, we will include many factors when it comes to the redesign.

The first thing most of us think about is the name, and usually the name reflects the service or product we are trying to sell. In the short term this will help but it by no means guarantees success. There are many companies such as Amazon and Yahoo where their brand is no reflection of the business but have become extremely successful. The problem with the descriptive brand is that it can be easily imitated, an example of this may be a delivery firm called "Speedy", this could be associated by another business with the use of "Speedie".

With this in mind StormCloud will deliver a brand that will reflect both your business, the products it sells and the vision you wish to send to potential customers.